NOODLE UNION

Wagamama had created the Noodle Union to help students tap into true nourishment. In previous years the platform fell flat, so they came to us to make a difference.

So we elected the Youtuber Niko Omilana who ran for London Mayor, as our Noodle Union president to make noise and with a big giveaway.

45,000 noodle union subscribers

4,500 in-store discount redemptions on one day

6 million views