Alternative Careers

Running Pot Noodle’s purpose piece for alternative internships for students to escape the 9 to 5 and stir up their future.

I came into the project to make it to appeal to Gen-Z with a visual identity and create a character called Jay to be the face of the campaign to resonate with Gen-Z and bring out Pot Noodle’s playful side.

Alternative careers fair was to believe that life’s too short to abide by the status quo and that ‘normal’ is just what the world expects, wanting to inspire students to cast convention aside and stir up their careers. Creating an online careers fair through augmented reality so students could follow their passion and make money.