Soundcloud Go
To drive awareness for Soundclouds new subscription service Soundcloud Go, we delved into different music scenes and cultures across the UK called “Soundcloud Collectives”. Linking up with local DJs, promoters, and radio stations to support and promote the campaign. The campaign kicked off with a series of club takeovers bringing together local promoters/artists with international headliners following with sponsored house parties which went viral online. Wrapping up the campaign with a mini docu-series about the music culture in 6 different cities.
