Our History, Your Memories.

Jager came to use to create a video to promote their AR experience where consumers can discover the history of Jager by scanning the bottle.

From our research, we found that 82% of consumers associate drinking Jagermesiter in a club and not at home. To use the AR experience you would need to buy a bottle outside of the club (off trade).

Our video was to change this perception and associate Jager in off-trade scenarios while aligning these moments with Jager History.

Jägermeister x Cold Brew

To launch Jägermesiter’s new coffee-infused product, we put together a series of secret parties, where you could only get in by ringing a phone number. To create mystery and intrigue throughout the pre-promotion journey driving curiosity and talkability, inspired by old school underground raves/trap star culture tapping into something culturally relevant and nostalgic aligning with current trends, only communicating to people via SMS.

Call: 07548 155 544 to try it out.