2020-2022
Campaign Wrap Up 2020-2021
Nando’s Yard
Re-booting Nando’s Yard to understand and connect with Gen-Z audience in a cultural and relevant way and in doing so positioning Nando’s as a brand that can play a meaningful role in Gen-Z lives. Scouting and discovering unknown artists to support them by broadcasting them to mass audiences with live streams, events, and social media coverage. We also curated relevant content and competitions for the Gen-Z audience during the lockdown all hosted on a microsite to act as a hub for discovering creative content.
Live Streams
During the lockdown, while events could not take place we invited our undiscovered talent down to Nando’s secret kitchen to broadcast a fortnightly live stream to keep Gen-Z entertained and to hit their needs of discovering new music.
NMX
Supporting Nando’s and their New Music Exchange by helping curate content to inspire young creatives and musicians during the lockdown.
Nando’s Yard On Tour
After lockdown we brought all of our online activity to life with an event series. Nando’s Yard On Tour was all about a destination to discover new music in your city where we opportunity to the local talent we have been working with to take the main stage. Collaborating with music collectives and artists to help produce and curate the events.
Pocket PERi-PERi
Releasing the extra hot merchandise and ultimate accessory that is the Pocket PERi-PERi so you can use the nations favourite sauce on the go whenever and wherever you are. Releasing the product in a Supreme style fashion with over 20,000 people queuing at once online to get their hands on one.
